Business signage is one of the first things to consider when you are working on your business brand. It’s the first thing your potential customers see when they visit you business premises and as we all know first impressions matter. You can have the most modern offices, offer great service, but if your signs are dull, in bad repair or badly designed it will have a negative effect on client perception of your business.
Include your business signage at the design stage of your business. You’ll get a designer to build your brand, come up with your logo, work on stationery and business cards and develop your website, so make sure that the same design sensibility is applied to your signage too.
The type of signage you require will depend on the nature of your business. Illuminated signs are pretty much essential for any high street or retail business, but here there is a choice between neon or LED signs, custom made or stock. Ideally your signs should support and further your brand recognition, so use your business colours and logos in your signs, but keep text to a minimum. The idea is to be eye-catching, so simple and easy to read writing and fonts are a priority.
Don’t forget about using signs inside your business premises too. This is your opportunity to sell your services or products in more detail, with attractive posters displayed in modern LED lightbox frames. The advantage of using posters is that they can be changed regularly to keep your signage fresh and appealing, to mention special promotions, feature new services and generally keep customers interested in what your business is all about. Posters and banners are cost-effective and are easy to tie in with your current marketing initiatives.
Don’t forget about other business signage opportunities. Business vehicles are the obvious places to advertise your services, as they carry your message to wherever you are working. But also think about using banners or temporary signs if your business works on site. For example, plumbers or electricians working on a major installation could ask the homeowner’s permission to put up a temporary banner on site, effectively letting all the neighbours know about their services and spreading the word far more effectively than any other advertising method.
Whatever business signage you use, do make sure it is well designed with an effective marketing message to link in with your overall business brand. And of course make sure that all your signage products are good quality so that they will wear well and continue to give a good first impression to your customers for many years.