I’m always seeking fun and creative ways to market my clients,
and myself so I just couldn’t overlook this opportunity. Chase’s
Calendar of Events has chosen January 30 as this year’s day when
Americans should stop and appreciate the uniqueness and
versatility of Bubble Wrap®.
Even more interesting is that Bubble Wrap® was invented as
plastic wallpaper with a paper backing. After the plastic
wallpaper failed to take off in the consumer market, the
inventors realized that their invention could be used as a
packaging material. Look where it is today, a mainstream of
modern life. We can all aspire to having our product become a
household word. Wouldn’t it be great if the first person someone
thinks of when they have a problem to resolve or needs a solution
were you and your product?
The point of this trivial information is to send home the message
that your success is all about branding. It is vital to brand
yourself. That means build an image in someone’s mind that pops
(no pun intended) to the forefront when they need a particular
product, service or expertise. Branding yourself doesn’t happen
overnight. First, you have to compete with the awareness factor.
(Do they even know that you exist?) Next, you have to overcome
the credibility factor. (They know who you are, but do they know
what you can do for them?) Finally, you have to tackle
accessibility or availability (Can they reach you when they need
to? Do they know where and how to get in touch with you?)
Think again about Bubble Wrap® and all of its unlikely
applications. People never seem to throw it away. They save it
for future uses or because it’s cool and works as a definite
de-stressor. That is how you want your clients/customers to think
of you. They save your info for when the need arises and remember
the infinite ways that they can use your services.
So what lesson can we learn from Bubble Wrap®? Sometimes our
marketing efforts might move in unpredictable ways. Ways we could
not have conceived when we thought of the original idea. However,
no idea, no matter how bizarre it may seem should be discarded.
The secret lies in capturing those ideas when they arise and
using them as a platform to focus on bigger and better
opportunities. So get out of your bubble and begin a strategy
that concentrates on branding yourself.