A fundamental aspect of cross-channel marketing is to deliver personalized messages. This approach utilizes previous customer interactions with the business to develop more of an engaging message. 72% of consumers say they only engage with personalized marketing messages. This data can also provide information on how and where people are engaging with a company. This insight into the customer’s journey can help you adapt as well as optimize your cross-channel marketing efforts. The following infographic details cross-channel marketing and the customer’s journey.

This infographic was created by Cordial, a customer engagement tool.