The warm summer months are almost here yet again, which can mean only one thing: now is the time for recreational youth camps to kick their seasonal marketing efforts into high gear.
If you wait until June to start marketing your summer camp, parents will likely have already made their decision weeks ago – meaning that your enrollment rates are going to suffer. However, if you start planning your seasonal marketing NOW, there’s truly no limit to what you’ll be able to accomplish – and that is a tremendously exciting position for any youth-related organization to be in.
Seasonal Marketing for Summer Camps: Breaking Things Down
One of the biggest boosts that direct mail advertising can have on your summer camp enrollment rate has to do with the many ways in which it helps you stand out in a crowd. Summer camps are a competitive space and you are most likely NOT the only organization a family might be considering.
But when you mail out unique collateral like plastic postcard mailers featuring an enticing enrollment offer, for example, you immediately differentiate yourself from every other piece of marketing collateral that someone may receive from a competitor. That’s not just a great way to stand out – it’s also a way to get people’s attention, too.
In terms of your response rate, direct mail is an essential chance to create more compelling, interactive collateral, too. You could add a scratch-off circle to your plastic postcard mailing that has an enrollment offer or other type of promotion hidden underneath. People will be genuinely excited at the idea of seeing how much they may be saving and at that point, they’re going to be naturally more receptive to your messaging, too.
But more than that, direct mail also lets you use targeted mailing to your advantage – meaning that you’ll have an easier time going after the people who make up your “ideal target audience” in the first place. For example, don’t waste money sending out mail to people who don’t have school-aged children. Instead, go after families who are already looking for an organization like yours and their enthusiasm is sure to follow.
If you’d like to find out even more helpful information about how you can start filling up your summer camp roster sooner rather than later, or if you’d just like to discuss your own situation with a friendly expert in a bit more detail, please don’t delay – contact us today.